Thanks for clicking to know a little bit more about me! I will try a cut many long stories short! I really want to use this section to give you an insight into me and the journey which has led to me being able to do what i love everyday.
When I first started my degree in Fashion Promotion and Illustration at UCA (University for the Creative Arts) I originally had my heart set on being a fashion buyer. However I realised that this prioritised maths skills over creavitivy which I knew would not be for me!
As soon as I could legally work I got a job in retail and worked throughout my time as a student. Towards the end of my degree I explored ways of merging my creativity and love for fashion with retail and found the ideal route - visual merchandising.
I love the UK high street and worked with brands such as Next, Wallis and Coast, my roles have included field, regional and international work allowing me to understand all different markets across the UK and overseas. 2018 is when everything changed as Coast was bought out by Boohoo and went online only. I had achieved my dream role as Head of Visual and was heartbroken not just for myself and amazing work colleagues but also the future of the high street. I could see first hand how people’s shopping habits were changing.
It was time to re-assess my situation. I knew that one positive effect of the decline in high street shopping is the movement towards recycling, upcycling and individuality. Also I had for many years used my painting skills to personalise denim for myself, friends and family and had done a large Christmas fair in Croydon. Now was my time to believe in myself and 1 year on my business is growing everyday and I wake up excited to do what I love.
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